Free Seo Tools

We offer a wide array of free and paid SEO tools to SEO professionals and DIY webmasters. Below you will find some of our most popular SEO tools sorted by category
                                                                                  http://tools.seobook.com/

On Page Optimization

What is on page optimisation?
On Page Optimisation is optimising your website in a way that it can rank better in search engines and improve visitor satisfaction. One must take care about website user interface which should be always targeted for visitors not for search engines. Many companies manipulate on page optimisation for Seo purpose solely but it is not ethical way to do it and can damage reputation. We approach in balancing way for on page optimisation.
What are most important Methods for On Page Optimization?
Here are few things to do for on page optimisation.

• Keyword Research and Analysis
• Page Specific Meta Tag Creation
• Title Tag (Page Title Optimisation)
• Alt Tag Optimization
• Anchor Text Optimization
• Content Placement
• Keyword Density
• Implementation of 301 Permanent Redirect
• Implementation of Google Analytics
• Search Engine Verification from Google, Yahoo and MSN
• Submission of XML Sitemap
• Creation of Proper Link Structure.
• Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)

On Page Optimisation should be done before starting seo campaign. And it is good advice to update content regularly on your website and optimised your content each time you update website.
On Page Optimisation process is depended upon nature and business of your website. And it should be defined on that basis only.

Free Seo Techniques Of 2011

Below are 20 SEO Techniques for 2011 as a stocking stuffer from SEO Design Solutions to kick off the New Year in style. It’s no secret that SEO involves granular changes across multiple metrics to optimize a site, yet each layer of the respective SEO onion has its place in the hierarchy of relevance which you can use to fine-tune rankings and results.

These 20 tips cover everything from the basics to some of the same SEO techniques we use daily to dominate competitive verticals. We hope you enjoy the list and feel free to add a few of your own in the comments section or pass them along to others so they can enjoy them as well.
Canonical Issues - check canonical issues to make sure there is a preferred default page or domain preference (http:// or www).

• No reason to have 3 variations of a home page .html, .php and default.htm, depending on your programming platform, server settings (Unix or Windows) as well as if you are using static pages or a content management system you will need to consolidate your website to either http:// or http://www to avoid splitting your site into less potent slivers.

Indexation and Crawl Frequency – See how many pages are crawled in a site to determine crawl frequency.

• If you have a home page that is crawled regularly and your internal pages are ignored, then this is often a result of lack of internal or external links.
• You can implement sitemaps on a folder by folder basis, then link from the footer in a site template to a maser sitemap page (where all the mini sitemaps are linked to) to increase indexation. This way the link from the footer consolidates the ranking factor to one page and THAT page feeds the various site maps equivocally (through a tiered drip-down site architecture effect).

Orphaned Pages and Dead Ends – check for orphaned pages to determine if pages are linked sufficiently to ensure crawling.

• If you have a page or sub folder in a website that is only linked to from a few pages, then you cannot possibly expect that page to rank well in search engines. If you yourself will not “endorse” a page by linking to it properly (contextually from keywords in the body copy) or from the primary or secondary navigation, then you cannot possibly expect search engines to pay that page with any more credence than yourself.
• Also be weary of PDF files (which can rank on their own and sponge link flow from your website). Make sure PDF files have absolute links (use the complete URL) back to your site, so they do not pool ranking factor and trap it where the rest of your site cannot benefit.

Dynamic URL’s – If pages are dynamically created, try to remove or rewrite as many parameters in the URL as possible or use URL / Mod rewrite.

• Any time you have session data or query string parameters in a URL, you are decreasing the possibility of indexation. Particularly if there are conventions such as ?PID=23D-55.aspx trailing along, when a SEO friendly naming convention could have taken its place with a bit of programming. You can rewrite entire segments, sub folders, categories, etc. without losing functionality or compromising SEO value.

Naming Conventions – Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).

• Here is a more useful post about how to use meta titles, descriptions and naming conventions, but the gist is simple. Create a hierarchy based on a relevant platform of topically reinforcing semantics using keyword clusters and related synonyms to toggle relevance from what search engines deem as the co-occurrence matrix.

Manage Outbound Links - Try to cap outbound links per page to fewer than 50 links for larger pages (10 for top level pages that need more ranking factor).

• The more links that leave a page, the less ranking factor the elements on that page have as equity. The only instance when this is not a concern is if the page itself is augmented from other strong internal pages or have strong inbound links from other sites to offset the hemorrhaging effects of excessive links leaving a page.

Footer / Site wide Links - Use footer links sparingly by tactfully to tie site segments together.

• Footer links still work (using 5-10 keyword-rich text links at the bottom of a page), but that can also diffuse the intent of pages that do not have enough content to distinguish themselves from other pages. If a page in a site does not have more than 300 unique words on that page, it can lose relevance as the navigation and other code structures collapse and all interject their shingles to offset or diffuse the pages unique purpose and optimal continuity.
• For example if you have a page that is only a paragraph or two and you expect that page to rank for specific keywords, your navigation alone may trump the relevance for that page. Check your cached pages in text view to see how search engines view your code and your content without style sheets or java script.
• Footer links can help brings balance to pages with less content, but use them on pages with enough content to weather their contribution.

Broken Links – Check for broken links which could be hemorrhaging link flow and weakening a site from within.

• Broken links irritate search engine spiders, and when they cannot connect the dots, your sites rankings suffer. If you are using WordPress our plug-in SEO Ultimate features a 404 monitor that sweeps the site for broken links which you can find and eliminate.

Alt Attributes in Images – Use alt attributes on images to preserve content integrity while providing internal links for ranking factor.

• Using the alt attribute in images allows you to reinforce topical relevance with the on page text based content to improve a pages relevance score.

Anchor Text Optimization – Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site.

• Employing anchor text optimization means using relevant keywords to link to relevant pages within a site. Do this enough and before you know it you are virtual theming (which means creating a secondary navigation contextually through keyword co-occurrence).
• This alone can distinguish your site from competitors as each granular layer consolidates ranking factor for a website. This alone is one reason why Wikipedia dominates search results, due to virtual theming.

Flattening Site Architecture – Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.

• Avoid using sub folders excessively within a website domain.com/categories/products/color/page.html vs. flattening the url and site by using more descriptive naming conventions for a page domain.com/electronics-black-sports-watch.html
• The closer the more competitive keyword landing pages are to the root folder, the easier it will be for them to gain additional ranking factor, page rank and page strength to express the content on that page.

Content Volume - Ensure you have enough content to topple a competitive keyword.

• Trying to rank for a keyword with 5 million competing pages with a handful of content is an exercise in futility. You will need topical relevance which means articles, posts or pages all internally linked and consolidated to create the proper on page signals for that keyword.
• For every keyword, there is a relevance threshold and tipping point, you will need to offset competitors by having more on page affluence as well as off page peer review (links from other authorities). However, in either case, content is a requirement.

Contextual Links – Link contextually within related document to select preferred landing pages through virtual theming.

• The premise is simple, if you are on a page about engines, and have a keyword pistons appear, and then link the keyword pistons to the piston page. Do this for every keyword (only once per page if it appears more than that) and you have just added a virtual theme to your keywords. This means that each page can now work together collectively to support the parent theme (which is the main/root keyword itself).

Meta Tags - For larger sites, exclude Meta descriptions but for smaller sites, use the Meta data as an extra title or place for alternative keywords.

• Always use a succinct and relevant title, but if you have multiple pages on a topic, then let search engines decide which keywords are more prominent and relevant by excluding the Meta description / snippet from the page.
• Also make sure that if you are using a content management system that your pages do not all share a common, generic Meta title or description as a default. This is the fastest way to shoot down rankings in a site (lack of character).

Deep Links – Get at least 5-10 inbound links to each page via deep links from other sites in order to create buoyancy.

• A page without links either from the site itself, or other sites is a page that has little value to readers or search engines. Popularity matters and for the millions of site owners who may or may not be aware of this simple fact, you MUST have deep links to a page if you want that page to exceed standard normalization.
• A website replete with deep links (links to other pages other than the homepage) will start to have those individual pages rank and appear for multiple keywords. Not only does this create a more robust user experience, but the dependency for your rankings is not tied to an off topic or generic page like the homepage.
• The take away here is, get at least 5-10 inbound links to each page minimum (if that page is expected to gain traction) otherwise, link to another page that is the preferred landing page and get deep links to it.

Keyword Stemming - Link to a page with multiple anchors (to create keyword stemming) and with “exact match” keywords to elevate just that term.

• You can control how each page in your website ranks by being mindful about internal and external lining habits. This post called SEO Rankings and How to Create Them provides a masterful breakdown of this process.

RSS Feed Syndication - Set up multiple RSS feeds within a site to syndicate your content to attract natural back links from other sites.

• A proper RSS campaign alone can build sufficient links for your website. Combined with a content development strategy and time-released topical content, this alone can drive traffic and increase domain authority to produce rankings and relevance in even the most competitive vertical markets. This post SEO, RSS and the Power of Syndication provides SEO techniques and tactics for RSS feeds and RSS aggregation.

Trust Rank – Linking from aged pages can pass along trust to new landing pages or sub folders or sub domains. Don’t look past your own site for ranking factor.

• Passing along trust rank can save you months of waiting for search results to mature from fresh content. Here is a post that shows you how to identify and link from older more relevant pages to new pages to augment rankings and more importantly, trust. This method is designed to augment on page SEO and consolidate ranking factor from all pages to the new preferred landing page.

Sitemaps – Use sitemaps to not only tie the site together, but also as a way to nourish pages like an irrigation system through linking to them.

• Here are a few other useful SEO tips you can use in addition to using sitemaps to improve rankings.

Sub Domains – Despite abuse in the past, sub domains still work.

• If your website is sagging under its own weight, then segment a new section of the site with a sub domain to emphasize topical content or to topple a competitive keyword vertical.
• Search engines pay particular attention to keywords in the URL and while you cannot always make the best of a bad situation, sometimes you can create islands of relevance using a keyword rich sub domain to augment your existing website to create a new beacon of relevance.
• Here is a post on which is better for SEO, subdomains or subfolders. The choice ultimately is up to you, or even using a combination of both is entirely relevant. Site architecture must work in tandem with content, links and conversion. All are mere pieces of the puzzle until consolidated.

Web developing techniques complete solution

Web development techniques: A complete primer

by ONU

Interested in real web development techniques? Do you want to learn how to evaluate an idea, target a niche, build content, target traffic, and get thousands of visitors to your website each day? This primer will take you through the steps necessary to develop a profitable and solid website.

Steps to web development success

There are 3 major processes involved in creating, deploying, and supporting a successful website: Building, Promotion, and Updating. Building involves securing a domain, gathering or creating initial content, building the website layout and format, and uploading the content. Promotion involves creating incentives for providing links to the content from external sites, gathering subscribers for a newsletter subscribers list, and generally getting this new website into the race. Updating involves providing fresh content on a regular basis to one or more pages on the website, as well as keeping your newsletter subscribers informed of new additions available on the site.

Building the Website

Before you create the site design and layout, and before you build any back end functionality, do your initial content gathering, and while you’re at it gather an additional supply of content that will cover at least 4 weeks of updates. Building the website should focus on getting content to the viewer in the most efficient manner, without creating a confusing layout. Cluster the main links on your site in one area, and use this same template wherever possible (on all pages is the preferred method). If you want to differentiate between sections, instead of changing the page layout, change colors and headings. The least of your time should be spent building the site. Personally, I do not believe fancy layouts do much beyond removing money from your pocket or time from more important aspects of development. It has an effect, no doubt, but my experience has shown me that effect is far less than can be had when the same amount of time is spent with proper web promotion.

Promoting the Website

Promotion of a website is where most people trip over themselves. Explanations of web promotion are always made more complicated than need be. Promotional methods given are generally among the least effective. I use two methods for building inbound links: trading with relevant sites, and building linking or promotional incentives.
Trading links with relevant sites is most useful when done in mass. In other words, trade with any willing relevant site. This alone will not get you many rankings, but it will improve the rankings you have. I generally concentrate on the homepage with link trades, and make sure the homepage links directly to all the most important content on the site, so as to pass the value down from the homepage to the most important content pages.
Building promotional incentives is not difficult, but it takes some innovation and creative thinking. A promotional incentive is simply a method of encouraging other webmasters, bloggers, forum-goers, and everyday web users to link your website in whatever capacity they can. Incentives do not have to be anything spectacular, and in fact sometimes the simplest, seemingly stupid and useless benefits work as the best incentives. A simple tell-a-friend form can work wonders. Leave the HTML code necessary to link to a page on your website in an easy to cut/paste text box – many people with webpages (like MySpace pages) know nothing about HTML, but might like to link to your page when it only involves a few mouse clicks. RSS feeds are a great way to automatically get your links out there each day and drive traffic. These are just a few suggestions, but to really get you thinking visit some successful sites and check out their promotional incentives for getting links. Analyze how they do it, and apply it to your site.
Promotion is not a set it and forget it type of work, it’s an ongoing process – and it works best as an ongoing process. Setup a work schedule for yourself wherein you can dedicate a certain portion of your time each week to link building and increasing traffic. Send out enough emails or make enough phone calls to procure a few relevant link trades each week, and build promotional incentives into your site when you get inspired with ideas.

Updating the Website

Where most developers fail is in keeping a site updated regularly for a substantial period of time. Often times developers will spend a couple weeks packing as much information onto a site as they can. They’ll add new information daily, or even several times per day. What happens then? Too often, burnout. They’ve run out of steam, run out of new content to post, or both. The other problem that occurs is the potential lost with that content. Building a site up over time will give each new piece of content more potential for explosive growth, because the search engines will be visiting you more often and ranking your site higher, and also because you’ve got more visitors looking at your content and more websites aware that your site exists, which translates into more opportunities for natural inbound links to occur, especially from large portals of your niche that thrive on linking to new content.
One of the methods I use to prevent burnout is using a content queue to build a padding, a cache of content. When I’m surfing the internet, anything that looks interesting and useful as content or subject matter gets saved in a folder or a text file. That way when I sit down to build content, I have a cache of material ready to work with. Now in a matter of an hour or two I can build a queue of content from that cache, setting up several weeks of new content in one session. Through some relatively simple scripting, new content will be grabbed from the queue and displayed each day. Search engines will quickly pick up on this and begin daily visits to the pages on your site that get updated regularly. Several pages on one bigger site I’ve created get hit by Google/Yahoo/MSN several times per day, all because I keep them updated daily. Even better, since I’ve been building inbound links to my homepage, those pages that get hit daily (like the homepage) have links to my new content, so the content gets crawled and indexed immediately, with regular top 10 rankings in a few days for keywords I’ve been targeting.

Building, Promoting, Updating

To recap, success depends on a good foundation – build a site and spend some time doing basic on-site search engine optimization: picking keywords, using those keywords in the title, header tags, and scattered through the content. Success also depends on keeping the site updated with fresh content regularly – the more often you can update the better, but don’t let yourself get burnt out. It’s better to update once a week for 52 weeks than to update 52 times in 2 months and then forget about it for the rest of the year. Finally, success depends on empowering that content to rise to the top of the search rankings by getting relevant inbound links to your site. Every week, commit a certain amount of time to finding similar sites and getting them to link to you. Also work on new promotional incentives and notify your user base through email (newsletters) when something new and exciting is available.
The last thing you need to be successful is patience. For the mass majority of successful websites, the popularity and profit does not come overnight – not even close. From personal experience, it has taken sites months to really start taking off, and several years to build a solid returning user base. Just keep consistently adding content, targeting different keywords on each page of content (related to your niche), and building inbound links. Success will follow.

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The Use Of Link Building

Link building is one of the SEO solutions that help in providing high search engine page ranking and improved visibility to a website. For any professional web developer, link building forms the backbone of SEO operations that helps in bringing quality web traffic to your website. Link building is an efficient way of enhancing the popularity of a website.
While going for a professional link building service, make sure you take the quality services of web developer that ensures you get the facility of quality web content and business centric write ups that are backed by one way back links. To ensure smooth web traffic and online sales, make sure you avail quality content management solution that gives your website a professional look and makes it user friendly.
To avail the benefit of link building, create genuine and information rich back links that are useful to clients. Make sure that the links are keyword rich that help in boosting the web traffic of website. Once the back links are ready, one can submit the articles to highly ranked directories such Digg, Ezine, Sphinn, De.icio.us, Reddit, Yahoo! and Stumble Upon to name a few.
In case one is looking for ways of link building, one can use various kinds of back link strategies that include URL links, text links, dynamic links, and image links. While going for link building service, one should always keep in mind the fact that back links are often spidered by the web crawlers and spiders.
Always remember the fact that well-written businesses write up that is rich with professional information helps in enhancing the web traffic and providing easy web traffic and web page visibility. Usually link building includes two kinds of links such as one way and two-way links.
While taking the services of link service, it is necessary to ensure the fact one uses relevant links that already have higher search engine result rankings along with useful content. In the process of link building, one way links is known to be perfect way of availing quality link building strategy choose link sharing partner with care as a reliable link will come useful in promoting the website.
So, in case you are looking forward to make use of professional link building strategy, ensure you choose quality SEO service provider that helps you with business centric write ups and ensures high web traffic. As an online marketing and advertising strategy, link building is the best way to enhance your online sales in a perfect way.
To popularize your website and enhance its web traffic, ensure that you use quality web link that is useful in drawing quality sales. Always remember the fact that smart and information rich content is what every client is the best way to enhance prospective clientele and link building is one of the best way to do so.
For high visibility on the World Wide Web, link building is a useful optimization tool that ensures online advertising and marketing.

This entry was posted in Link Building, Link Popularity and tagged Advantages of Link Building, Benefit of Link Building, Link Building Advantages, Professional Link Build